My digital marketing knowledge was greatly developed during my time working as an SEO specialist at a Boston digital marketing agency. In this role I balanced a book of 25+ clients, creating monthly website content & refining their social media strategy to maximize leads. I optimized the material for search engine visibility, implemented tracking across the websites using Google Tag Manager, and tracked KPIs on a monthly basis through Google Analytics. Business growth and areas to improve upon were then presented to clients during monthly one-on-one development calls.
On this page I feature my work with medical aesthetics clients, although I worked with clients throughout industries including contracting, landscaping, dental healthcare, and even tourism.
Social Media Presence
Taking advantage of the free exposure social media provides for small businesses was a crucial piece of providing quality work for my medical aesthetics clients. Here are some of the social media posts I created to retain existing clientele and drive new conversions to the website.
Website Content & Search Engine Optimization
Creating website content
Catherine Kierce 